About Us

This new line of designs is our return back to commercialism and represents a lot to our small brand. SSC was launched officially in the summer of 1995. It’s hard to believe sometimes we have been riding this wave for so long. Being a small fish in a ocean full of big sharks has definitely been an eye opening, awakening experience to say the least. We found out in a crash course who’s real and who’s full of shit, who’s human and who’s an alien. It’s a crazy world of wholesale-retail, trustworthy alliances and two faced shysters. Real world, real time, on the job training, watch your back kind of shit fo’ real yo. That being said, it’s also been an awesome journey of the soul. It’s like walking on a big sidewalk of life. Some people you bump into, say excuse me and keep walking. Some people you bump into, hang out with, realize what a blessing they are. Good and bad, the journey of this brand has been special because of those heart and soul people that’s got some true life essence about them. Thanks to God almighty and thanks to those fans with genuine hearts, SSC has been given yet another spark. In the past, it was about designing t-shirts that fit the “criteria” or mold of the surf shop world. Right there on the rack with every other brand from the mainland and beyond. Well, it was enough enlightenment and financial beatings to rediscover the true meaning of it all. Now, it’s a different story. New chapter in this little underground book. We’ve rediscovered our purpose and decided that all those crazy design ideas that we’ve had in our head, but were reluctant to release, deserve a life of their own. New game, new beginning of the creative, intuitive design ideas that has always driven our brand. Every design has a story behind it backed with island essence. This Hawaiian island essence that is us. Releasing all new designs in limited runs and available in core shops, boutiques and in our on-line store. We came full circle in this journey and it’s a true pleasure to be able to share it with everyone.

Thank you and Peace.